Established 2026
Performance coaching
for the everyday athlete.
Bridging the gap between executive culinary mastery and human-centric endurance training.
The Approach
"I believe you should eat like a chef, train like a human, and run with a community that sees you."
The "elite" model of coaching is broken. It assumes a life without friction. It ignores the professional parent, the executive schedule, and the reality of real-world stress.
LHC Collective was built to provide an alternative: adaptive, empathetic, and expert guidance that prioritizes the person as much as the performance.
01 / Adaptive Logic
Plans that flex with your life. If your day changes, your training changes. No robotic templates.
02 / Culinary Edge
Metabolic fueling designed by an executive chef. Performance food that actually tastes like a meal.
The Founder — Brian Contreras
Wellness heritage meets real-world grit.
After 20 years leading culinary teams at the highest levels of hospitality—most recently as Corporate Director of Culinary for Miraval Resorts and Spas—I’ve seen how luxury wellness can feel out of reach.
I started LHC Collective to democratize that level of expertise. I’m a working father and a middle-of-the-pack athlete. I don’t coach from a pedestal; I coach from the shared experience of the journey.
Integrated Coaching
The Signature Offerings
The Collective Standard
01 / The Foundation
Strategic Roadmap.
Integrated entry for the self-sufficient athlete seeking a professional nutritional profile and a fixed 16-week training block. One-time fee.
$175
Apply Now02 / The Collective
Monthly Partnership.
Our core offering. Fully adaptive coaching, weekly check-ins, and dynamic culinary-led metabolic fueling strategies. Synchronized performance.
$175 / month
Apply Now03 / Holistic Athlete
Concierge Access.
Bespoke high-touch coaching including daily plan adjustments, custom meal plans, and 1-on-1 performance strategy calls.
$350 / month
Apply NowA La Carte / Nutrition Specialization
Nutrition Strategy
$149One-Time Intervention — 60 Minute Deep Dive & Culinary Nourishment Self-Driven Structure
EnquireA La Carte / Performance Specialization
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